The University’s brand is shaped by how each of us communicates what we do, what we stand for, and the impact we have on others. We strive to articulate a strong, cohesive message that will tell the story of our students, faculty, and staff and advance the University of Louisiana at Lafayette.
The University’s website is our broadest reaching marketing tool. It enables us to reach audiences across the globe and is the platform with the most impact for telling our story and sharing our successes. So, a unified web presence for all UL Lafayette sites is key for solidifying our brand and uniting all people and aspects of the institution.
The web identity standards defined in this style guide are the minimum requirements for the look, feel, and functionality of all official UL Lafayette websites to protect and promote our brand. These standards fall under the umbrella of the University of Louisiana at Lafayette’s overall publications standards, all websites must comply with them. This web guide is for anyone who creates or maintains official University websites.
The Web Style Guide applies to all official University sites. Official sites are defined as web pages that have been created by the University, its colleges, schools, departments, or other administrative units. It does not apply to websites created by individuals, such as students or faculty.
Every UL Lafayette website contributes to the user’s perception of the University and our brand. To ensure a unified Web presence, official University sites should be visually related. This consistent visual identity preserves and promotes the University’s brand identity and provides optimal user experience.