We have a saying in the web world: content is king. Your site needs strong content so your users find what they need easily and quickly.
You're here because you want your website to be the best it can be, and we’re glad you are excited about it. The new University websites look wonderful, but that means nothing without content. Let's cover the best practices for writing and using your website so that your visitors get the most out of their experience.
Whether you're starting from scratch, reimagining your current site, or getting ready for a big change, it's important to think through your content development process. Here's a couple things you'll want to do:
- Create a site inventory and conduct a content audit.
- Identify aspirational sites and recognize where you can mimic aspects on your own site.
- Develop your content. Meet with faculty and staff in your office or department if you need to workshop your site content.
