The University’s official websites are among its most critical communication and marketing tools.
These sites serve many audiences—including prospective and current students, faculty and staff, alumni, donors, researchers, and the general public—and must reflect the institution’s mission, brand, and priorities clearly and concisely.
The Office of Communications and Marketing is responsible for overseeing all official websites for the following reasons.
University Brand Standards Are Maintained
The website represents the University's identity. OCM ensures consistent use of logos, colors, typography, tone, and messaging in line with brand guidelines.
Strategic and Cohesive Messaging Is Presented
Web content is aligned with institutional priorities, including recruitment, advancement, academic reputation, and public engagement.
Content Is Accurate, Accessible, & High-Quality
OCM staff establish and enforce editorial, accessibility, and usability standards to ensure content is clear, current, and legally compliant.
User Experience Is Optimized Across All Sites
OCM provides guidance on site architecture, content organization, and navigation to support a seamless and intuitive experience for all users.
Search Engine Optimization (SEO) Best Practices Are Applied
Central oversight ensures metadata, tagging, and content structure follow SEO guidelines to improve discoverability and visibility in search engines.
Crisis Communication & Institutional Updates Are Centralized
The website plays a key role in disseminating timely information during emergencies or University-wide announcements.
Compliance with Legal & Policy Standards Is Ensured
All sites must comply with federal and state accessibility laws (e.g., WCAG 2.2), copyright regulations, and data privacy standards (e.g., FERPA, GDPR).
Training, Governance, & Support Are Standardized
OCM coordinates training for web ambassadors, manages governance structures, and provides support for departments and units to maintain their sites effectively.