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What is SEO and why do I need it?

PUBLISHED

Search engine optimization (SEO) is something you may have heard of but aren’t quite sure how to tackle. It is the practice of earning visibility in search engine results to increase the quality and quantity of visitors to your website.  

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Aimee Abshire

Are newsletters a part of your growth strategy?

PUBLISHED

Newsletters (or any kind of email campaign for that matter) are vital components of your digital strategy. Yet, harnessing your content to achieve specific objectives may seem overwhelming.

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Betsy DeSimone headshot

Getting to Know Your Users: How to Use Google Analytics in Your Content Strategy

PUBLISHED

If you have started thinking strategically about your web content, you have probably wondered what your target user is interested in, how they navigate your website, and what roadblocks they may face in engaging with your content. Luckily, Google Analytics takes the guess work out of content strategy.

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Betsy DeSimone headshot

AI-Generated Content: How ChatGPT Can Support Writing for Your Website

PUBLISHED

With the introduction of ChatGPT and the string of artificial intelligence applications that have followed, AI has had a recent surge in availability. Through its algorithmic ability to adapt, self-correct and learn, AI is pushing the boundaries of human intelligence.

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Aimee Abshire

The new site is coming soon!

PUBLISHED

The new Lousiana.edu is nearly ready to launch! We know it’s been a long time coming and we appreciate all of the support and insights our web ambassadors have shared over the last three years.

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Aimee Abshire

Re-evaluating the website redesign timeline

PUBLISHED

Things are unpredictable right now. We understand that.

Priorities are different, and everything needs our attention at once. With everything that's happened this last month, we've had to re-evaluate our website redesign launch plan.

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