Promotional Management (for Non-Business Majors)

You should minor in promotional management if:

  • You want to learn about how consumer behaviors drive marketing and business decisions.
  • You understand people and enjoy giving recommendations for great products. 
  • You are interested in using data and connecting it to real-world events.

Learn the fundamentals of marketing communications and business data science with a minor in promotional management.

This minor teaches you how to understand data and use it to make marketing decisions. These are valuable business skills that will give you a competitive advantage in your future career.

Customize your minor in promotional management with courses on consumer behavior or marketing communication campaigns. Promotional management is a valuable skill in any industry and for any major at UL Lafayette. 

Promotional Management at UL Lafayette

What's Promotional Management (for Non-Business Majors) Like?

  • Lab work
    Rated 1 out of 3
  • Research
    Rated 2 out of 3
  • Internships
    Rated 1 out of 3
  • Presentations
    Rated 2 out of 3
  • Writing
    Rated 2 out of 3
  • Group work & collaboration
    Rated 2 out of 3
Top 1%

We are among the top 1% of business schools worldwide accredited in both business and accounting by AACSB.

Life in the Promotional Management Minor