“I chose marketing because I heard a business leader speak about how the company’s marketing assistant had completely changed their business and helped it grow from the ground up. That was really intriguing to me and I wanted to find out more.”
You should major in marketing if:
- You love exploring new trends and market developments.
- You’re interested in starting your own business or want to work with an established company to reach more customers.
- You enjoy communicating with individuals and groups, and getting to know them and their interests.
Learn how to create and implement marketing strategies while building experience in marketing research, sales management, promotion, direct marketing, retailing, and logistics. In your marketing classes and internships, you'll solve practical business case problems and prepare marketing plans and projects for local businesses.
Marketing at UL Lafayette
What's Marketing Like?
Lab work & research
Group work & collaboration
We are among the top 1% of business schools worldwide accredited in both business and accounting by AACSB.
Life as a Marketing Major
Work with local businesses and non-profits in your classes to create and present business plans, branding, marketing plans, and data analysis.
Earn credits toward your marketing degree through the Moody College of Business Internship Program. Connect with companies and firms to get on-the-job experience in your field before you graduate.More about Internships
Practice Your Pitch
Work on your sales and marketing techniques with professors and professionals in our Northwestern Mutual Sales and Research Lab. Our student sales team is among the nation’s best, finishing in top spots at regional and national competitions.
Business Secrets LLC
The Business Secrets Living-Learning Community (LLC) connects you with other first-year students who share your interest in business. LLC members live in the same residence hall on campus, take classes together, and participate in events and programs focused on starting and managing a business.More about LLCs