Use your passion for music to impact the music industry.
The Music Business concentration is designed for students who want to navigate the modern music industry. This track equips you with hands-on skills in marketing, production, management, and entrepreneurship—all rooted in real-world experience.
Launch your career in the business of music—become a strategist, manager, or innovator alongside fellow creatives at UL Lafayette.
Who Should Apply
If you're interested in shaping the music industry from behind the scenes—managing artists, booking venues, promoting brands, or producing events—this degree is for you.
Why Music Business at UL Lafayette?
- Real-world internships with Festival International de Louisiana, KRVS radio, and local arts organizations
- Industry-aligned curriculum covering licensing, new media, merchandising, contract law, marketing, and music technology basics
- Entrepreneurial emphasis fosters skills in starting and managing music-related businesses (~artistry meets business)
Themes You’ll Explore
- Business models for modern music—streaming, live events, and brand strategies
- Emerging industry practices in licensing, publishing, and intellectual property
- Artist and event management—navigating contracts, marketing, and promotion
- Music technology integration for business workflows and creative branding
- Real-world entrepreneurship—learning through projects and internships
To view the curriculum for this concentration and learn more about a 4-year plan, visit the academic catalog.
Real-World Experience
- Complete internships with Festival International, KRVS 88.7 FM, or regional arts groups
- Gain academic credit and practical experience working behind the scenes in the music business ecosystem
- Apply classroom knowledge through real case scenarios with community partners
Professional Outcomes & Career Opportunities
Graduates go on to careers in:
- Artist or tour management
- Music marketing and digital promotion
- Label, venue, or mount executive roles
- Music licensing, rights administration, and live production
- Launching indie ventures or entrepreneurial startups
Some students combine this concentration with Music Media or Traditional Music for broader sound-and-business capabilities.
Admission & Auditions
Accepted students are eligible for music and ensemble-based scholarships. Indicate interest in the Pride of Acadiana marching band during your audition to access additional funding opportunities.
Explore Scholarships »
Contact the Music Business Coordinator »