Strategic Communication

You should major in strategic communication if:

  • You love figuring out the best way to communicate in any situation.
  • You want a career crafting messages and plans that convey those messages over a variety of media
  • You want a career in social media, campaign management, creative assets, or public affairs.

Strategic communication majors at UL Lafayette can choose from three concentrations: 

  • Advertising 
  • Organizational communication
  • Public relations

All three concentrations have one thing in common: creating effective, targeted, persuasive messages that help organizations succeed. Learn how to craft effective advertisements, plan and execute public relations campaigns, and influence organizational leadership.

What's Strategic Communication Like?

What's Strategic Communication Like?

  • Internships
    Rated 2 out of 3
  • Lab & studio work
    Rated 2 out of 3
  • Research
    Rated 2 out of 3
  • Reading & writing
    Rated 3 out of 3
  • Creativity
    Rated 3 out of 3
  • Group work & collaboration
    Rated 2 out of 3

Nationally ranked

We are among the top strategic communication programs in the country. Our public relations major has been ranked 3rd in the country by both PR Daily and College Choice.

Life as a Strategic Communication Major