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Getting to Know Your Users: How to Use Google Analytics in Your Content Strategy

PUBLISHED

If you have started thinking strategically about your web content, you have probably wondered what your target user is interested in, how they navigate your website, and what roadblocks they may face in engaging with your content. Luckily, Google Analytics takes the guess work out of content strategy.

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Betsy DeSimone headshot

The new site is coming soon!

PUBLISHED

The new Lousiana.edu is nearly ready to launch! We know it’s been a long time coming and we appreciate all of the support and insights our web ambassadors have shared over the last three years.

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Aimee Abshire