Add a marketing or professional sales minor to your business degree at UL Lafayette, or explore promotion management if you're not a business major.
Build skills beyond your major and explore new areas of interest. A minor from the Department of Marketing helps you stand out and graduate with a more versatile skill set. Each minor requires at least 18 credit hours, including at least six at the 300 or 400 level.
Learn how companies understand and reach their customers, starting with Principles of Marketing and Consumer Behavior, then choosing marketing electives in areas like branding, social media, and digital marketing.
Learn selling strategies, sales management, and negotiation, and practice your sales presentations in the Northwestern Mutual Sales and Research Lab with feedback from faculty and industry professionals.
Combine insurance and risk management courses with professional sales training to prepare for a sales career with insurance employers. It's designed to fit alongside an insurance and risk management major.
Not a business major? The Promotion Management minor is built around marketing courses taught by our faculty, including Principles of Marketing, Consumer Behavior, and Integrated Marketing Communications, so you can learn how consumer behavior and promotion drive business decisions in any field.
Learn About the Promotion Management Minor
The Moody College of Business also offers a General Business minor for students in other fields.
Business majors request a minor through the Moody College of Business Office of Student Services. Adding a minor changes your catalog year to the most recent catalog, so talk with your advisor before you request one.
Looking for a minor in another business area, like accounting, finance, or management? The Moody College of Business offers more than a dozen minors.