UL Lafayette marketing student presenting to an audience on a stage.

Department of Marketing

Earn a marketing degree at UL Lafayette, on campus or online, with real client research projects, a professional sales lab, and AACSB accreditation.

In the Department of Marketing, you'll research real questions for local businesses and nonprofits, practice your sales skills in the Northwestern Mutual Sales and Research Lab, and compete against your classmates and students from other universities before you graduate.

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Marketing On Campus or Online

Earn your Bachelor of Science in Business Administration in Marketing on campus in Lafayette or online through UL Lafayette Online, following the same degree plan either way.

Learn more about the BSBA in Marketing

Marketing Student Stories

Daniel Richard, 2019 graduate of the University of Louisiana at Lafayette's marketing program, smiles for a picture on Cajun Field while capturing content with his phone.

Why Study Marketing at UL Lafayette

Work With Real Clients

In Marketing Research, you'll design and run a research study for a local business or nonprofit, then present recommendations your client can use.

Compete in Your Capstone

In your senior capstone, you'll make strategy decisions for a company in a business simulation and compete against your classmates for the strongest results.

Earn Research Recognition

Earn the Advance designation on your transcript through the Marketing ASRE Pathway.

Department of Marketing

Marketing On Campus or Online

Marketing Student Stories

Making It: Marketing Alum Leads Thriving Career

Emery aims to make an impact in Lafayette by double majoring in hospitality management and marketing

University students steer marketing, sales efforts for pro race car driver

Marketing major Michelle Foreman chose UL Lafayette for the family culture

Why Study Marketing at UL Lafayette

Work With Real Clients

Compete in Your Capstone

Earn Research Recognition

Questions?

Marketing