Explore marketing courses at UL Lafayette, from consumer behavior and marketing research to professional sales, and find the full curriculum for your degree.
The courses below are a sample of what you'll take as a marketing major, from the hands-on courses that set our program apart to the electives you'll choose to shape your degree. For the complete list of required courses and the recommended sequence for the BSBA in Marketing and each concentration, visit Curriculum & Catalogs.
Every marketing degree is 120 credit hours. Along with the university's General Education courses, you'll build a foundation across business disciplines:
Along with your signature courses, every marketing major takes:
You'll also choose 9 credit hours of marketing electives, including at least one 400-level course.
In these three courses, you'll put your skills to work with real clients, real buyers, and real competition.
Design a research study, choose a sample, collect and analyze data, and turn your findings into recommendations for a real local business or nonprofit client. Every marketing major takes this course in the junior year.
Take your selling skills further with advanced sales and negotiation techniques, learn how customers make buying decisions, and practice managing buyer-seller relationships through role plays in the Northwestern Mutual Sales and Research Lab. Required for the Professional Sales concentration, after MKTG 357: Professional Sales.
In your senior capstone, you'll step into the role of a marketing executive, tackling the problems marketing leaders face and making strategy decisions for a company in a business simulation, where you'll compete against your classmates for the strongest results.
Use your electives to build expertise in the area that fits your career goals. Options include:
12 credit hours, in place of your marketing electives and one business elective.
9 credit hours, in place of your business electives and one general elective.
Take three upper-level business law (BLAW) courses at the 300 or 400 level, beyond BLAW 310: The Legal Environment of Business that every major takes.
3 credit hours, in place of one business elective.
Every marketing major already takes MKTG 470: International Marketing. The International Business concentration adds:
Your degree requirements are set by the catalog in effect when you started at UL Lafayette. Find your degree plan on Curriculum & Catalogs, and work with your academic advisor each semester to choose your courses.