1. Department of Marketing
  2. Student Resources
  3. Career Opportunities

Career Opportunities

Explore internships, career paths, and career support for UL Lafayette marketing majors, from sales and branding to marketing research.

In the Department of Marketing, career preparation starts long before graduation. You'll research real business questions for local clients, practice your sales presentations in the Northwestern Mutual Sales and Research Lab, and compete against students from other universities, so you'll finish your degree with real work to point to, not just coursework. Whether you're planning your first internship or preparing for your first job, here's where to start.

Careers in Marketing

Every organization needs to reach the people it serves, so marketing graduates work in nearly every industry, from consumer brands, agencies, and retailers to sales organizations, nonprofits, and government.

Career Areas

  • Digital and social media marketing
  • Professional sales and sales management
  • Marketing research and analytics
  • Branding and advertising
  • Retail management and buying
  • Events marketing
  • Customer relationship management
  • Business consulting and small business ownership

Common Roles

  • Social media manager
  • Marketing research analyst
  • Sales representative or sales manager
  • Account executive
  • Brand or product manager
  • Media buyer
  • Retail buyer or merchandiser
  • Purchasing agent

Alumni Career Stories

Spotlight

Marketing major Katelyn Clay turned her internship into a full-time job

Spotlight

Meet marketing alum Dominique Clayton

Experience That Gets You Hired

  • Client research: In Marketing Research (MKTG 375), you'll run a research study for a real local business or nonprofit and present recommendations your client can use.
  • Sales practice and competitions: Practice your sales presentations in the Northwestern Mutual Sales and Research Lab with feedback from faculty and industry professionals, then compete at regional and national sales competitions.
  • Professional networks: Meet industry experts and potential employers through student organizations

Internships

Marketing majors can earn course credit for an internship through the Moody Business Internship Program, which covers eligibility, applications, and course credit for every business major. Marketing students have interned with companies including TABASCO®.

  • Internship in Marketing (MKTG 498): Earn 3 credit hours for supervised marketing work once you have junior standing, a 2.2 GPA, and at least 9 credit hours of marketing courses with a C or better. It can count as a marketing elective or toward the Professional Sales concentration.

Have a question about internships or internship credit? Contact the Moody Business Internship Program first; they can answer most questions directly.

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