Academics
Explore the marketing major, minors, courses, and advising in UL Lafayette's Department of Marketing, from consumer research to professional sales.
In the Department of Marketing, we prepare you for a marketing career in any industry. Our faculty bring their industry partnerships and research into the classroom, so you'll learn by doing: researching real questions for local businesses and nonprofits in Marketing Research, practicing sales presentations in the Northwestern Mutual Sales and Research Lab, and competing against your classmates in your senior capstone.
Every degree is backed by the Moody College of Business's AACSB accreditation, and you can focus your major with a concentration in professional sales, business law, or international business.
Explore Our Programs
BSBA in Marketing
Learn branding, consumer research, professional sales, and digital strategy, and focus your degree with a concentration that fits your career goals.
Online BSBA in Marketing
Earn your marketing degree online through UL Lafayette Online, following the same degree plan as our on-campus program.
Explore the Online BSBA in Marketing
Minors
Business majors can add a minor in marketing or professional sales, and students in other majors can explore promotion management.
Plan Your Path
Once you've chosen a program, here's where to go for the day-to-day details of building your degree.
Courses
See our signature courses, the courses every marketing major takes, and what each concentration adds.
Curriculum & Catalogs
Find your degree plan and learn which catalog year applies to you.
Advising
Find your advisor, learn how to sign up for advising, and get ready for your next session.
Research
Put your research skills to work, from client research projects to college-wide research opportunities.
Explore Research Opportunities