What You’ll Take from an Online Marketing Degree Program
Marketing is everywhere: on your phone, in your inbox, and behind nearly every product launch or viral moment.
But good marketing goes beyond catchy slogans or clever ads. It’s built on data driven strategies to guide each stage of a brand’s journey.
If you're drawn to that mix of art and science, a marketing degree can help you turn it into a career. At the University of Louisiana at Lafayette, the online B.S.B.A. in Marketing prepares you to grow brands and drive results at every stage of your career.
What Do You Learn in a Marketing Degree Program?
UL Lafayette’s online marketing degree program combines business basics with a deep dive into the many facets of the field.
“We bring in ideas from psychology, statistics, finance, management. Even English comes into marketing,” says Dr. Michael Levin, Department Head and Associate Professor of the Department of Marketing. “The goal is to bring that all together to answer the question: ‘Why does one firm succeed while others don’t?’”
Students build base knowledge in business areas like finance, management, and business law, while diving deeper into topics like:
- Marketing theories: Study concepts like the marketing mix to reach diverse audiences.
- Consumer behavior and market research: Learn how to segment audiences, analyze trends, and translate data into strategy.
- Tech and digital tools: Build fluency in the platforms that power content strategy, campaign management, and analytics.
- Strategic thinking: Explore branding and the connection between marketing strategy and day-to-day tactics.
For Daniel Richard, graduate of the marketing program, courses like MKTG 355: Consumer Behavior and MKTG 375: Marketing Research stood out for their real-world relevance.
“All the classes I took really set up for success to move through the early stages of my career,” he says.
Each course is designed to help you think critically while learning how brands build trust and deliver value.
How Long Does It Take to Get a Marketing Degree?
The time it takes to complete your marketing degree depends on your transfer credits and how quickly you work through classes.
At UL Lafayette, you’ll take online courses in accelerated 8-week or standard 16-week formats. There are five start dates each year to fit your schedule. Many students speed up their progress by transferring existing credits, reducing their time by two terms or more.
If you have an associate degree or at least 30 college credit hours, you may qualify as a transfer or reentry student. UL Lafayette only accepts business course transfer credits from AACSB accredited schools.
Where Can a Marketing Degree Take You?
“Honestly, where can’t it take you?” says Dr. Levin.
“At its heart, every firm is a marketing firm. To create and keep a customer, it has to do a lot of marketing. This degree will take you far into the world. Every firm exists to compete in the marketplace, and marketing is central to that process.”
According to the U.S. Bureau of Labor Statistics, employment of marketing managers is projected to grow 8% through 2033.
Marketing grads often find roles such as:
- Digital marketing specialist: Manages online campaigns across channels like Google Ads, email, and social media.
- Marketing analyst: Tracks data and trends to support strategic decisions.
- Brand manager: Oversees a brand’s voice, message, and overall public image.
- Content strategist: Creates written or visual content to inform, engage, or persuade.
- Social media manager: Builds and manages a brand’s presence across platforms, using metrics to guide engagement.
- Marketing manager: Leads planning and execution of campaigns while working across teams.
Marketers are needed in nearly every field. When you know your audience and how to deliver the right message, you become essential to growth. You’ll graduate with the strategic, creative, and analytical skills employers want.
How Much Does an Online Marketing Degree Cost?
The cost of earning your online marketing degree depends on your transfer credits, course load, and tuition structure. UL Lafayette charges $380 per credit hour. With no out-of-state or added student fees, it's an affordable choice no matter where you live.
Many students also qualify for financial aid, grants, or employer tuition assistance. When comparing programs, look at total credits, fees, and transfer policies to get a full picture of your costs.
What’s Next?
If you’re ready to explore how a marketing degree can open doors, review admissions requirements or request a transcript evaluation. UL Lafayette’s online marketing program accepts transfer credits, which may help you graduate sooner.
This AACSB accredited program offers flexible 8- and 16-week courses so you can learn on your own schedule.
Ready to take the next step in your career? Explore our online marketing degree program today.
