Ten tips
If you are contacted directly by the media, please get in touch with the
UL Lafayette Office of Communications and Marketing for assistance
and coordination. Call (337) 482-6397 or send e-mail to prns@louisiana.edu.
- Respond to reporters promptly. They're often on deadline.
- Approach reporters and photographers with respect and courtesy.
- Provide information that is accurate, concise and timely.
- When possible, provide background information.
- Always be truthful and fair, keeping in mind that you are a representative
of UL Lafayette.
- If you're interviewed about a sensitive topic, answer questions honestly.
Choose your words carefully to minimize any misinterpretation.
- Make sure a reporter understands whether you're expressing your personal
opinion, relaying university policies or viewpoints, or stating findings
from your research or other documented research.
- If you don't know the answer to a question, offer to find out the
correct information and respond to the reporter as quickly as possible.
- Never go "off the record." Never.
- Thank the media when they have done a good job.
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